Growing direct bookings for a boutique hotel collection

Three boutique beach hotels were over-reliant on online travel agencies. We rebuilt the booking journey and launched an always-on direct-booking programme.

Sample case study — the brand, people and figures on this page are fictional and illustrate the type of work we do. Replace with approved client work before launch.

Growing direct bookings for a boutique hotel collection

The challenge

Azure Coast’s three properties enjoyed excellent reviews but paid a growing share of revenue in OTA commissions. Their booking engine was slow on mobile, rates were not consistently competitive on their own site, and campaigns were paused during peak season.

Our solution

We redesigned the hotel websites and booking flow for mobile, added member rates and package bundles, and integrated a new booking engine with rate-parity monitoring.

Media combined metasearch, branded search protection, and seasonal social campaigns for UAE residents and GCC staycation travellers, with Arabic creative for family audiences. Retargeting sequences brought back visitors who checked dates but did not book.

The outcome

Direct bookings grew every quarter, and the group reinvested commission savings into guest experience upgrades.

The results

Measurable impact

+58%Direct bookings

−22%Share of OTA commissions

+31%Booking-engine conversion rate

4.8×Return on ad spend

Growing direct bookings for a boutique hotel collection — project visual 1

Growing direct bookings for a boutique hotel collection — project visual 2

We now own the relationship with our guests. Direct bookings are up, and we finally understand which campaigns fill rooms.

Claire BennettCommercial Director, Azure Coast Hotels

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Tell us where the business needs to be. We will outline a practical plan, the team to deliver it and how progress will be measured.

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