The challenge
Falcon Motors ran campaigns for each model, but leads arrived in a shared inbox and sales outcomes were never fed back. Marketing could not tell which models or channels produced buyers.
Our solution
We restructured search and social campaigns by model and intent, launched bilingual video creative for new arrivals, and introduced a booking flow for test drives and service appointments.
Leads were routed automatically to the right sales consultant through the CRM, with WhatsApp follow-up templates, and sold vehicles were matched back to campaigns to calculate true cost per sale.
The outcome
The dealer now allocates budget model by model based on cost per sale — and showroom traffic has never been higher.
